How MyCo got 55% more daily viewers in Egypt.

Connecting the reward to the customer action

In Egypt, selected titles gave the promotion a clear focus. MyCo's watch-and-earn proposition rewarded qualifying top viewers with entries through Bundle, giving people another reason to spend time with its content.

In Bangladesh, the offer centred on live football. Customers who bought a season pass received an entry through Bundle. The reward opportunity was attached to a subscription purchase, making sales the relevant outcome for that campaign.

Both offers kept the customer action on MyCo. The platform provided the content and customer experience; Bundle powered the reward opportunity attached to participation.

More daily viewers in Egypt

During its Egypt campaign, MyCo reported a 55% increase in average daily active users. More people were using the platform on an average day during the reported comparison.

MyCo described the promotion as having a strong pull in attracting users to the platform. The reported increase in daily activity supports that account, although the results do not separate new users from existing users who became active again.

More daily viewing per user in Egypt

The larger daily audience was accompanied by deeper engagement. MyCo reported a 30% increase in average daily watch time per user during the campaign.

Because this measure is calculated per user, the increase describes more viewing by the average user as well as a larger audience. That distinction is central to MyCo's story: the platform reported growth in both the number of people active each day and their daily viewing.

The response extended beyond the promoted titles

MyCo's Egypt feedback highlighted a further benefit. Viewers engaged with the content included in the campaign, and watch time also increased for other content on the platform.

For MyCo, that was a broader engagement result than increased attention to the promoted titles alone. Its feedback described a benefit for the wider platform, with additional viewing reaching content outside the campaign selection.

MyCo did not provide a separate percentage for that additional viewing. It remains a reported observation alongside the two measured engagement uplifts, rather than a third quantified result.

Bangladesh: the match calendar changed the comparison

Bangladesh's subscription results needed a different reading. Measured per calendar day, the campaign period showed fewer subscriptions than the period outside it. Taken alone, that comparison did not show a sales uplift.

MyCo then mapped purchases against the English Premier League schedule. The campaign overlapped a break in fixtures, with matches on only 3 of its 20 days. A comparison based on elapsed calendar days therefore included long stretches without the live football the subscription offer promoted.

To account for that timing, MyCo compared subscription purchases in relation to the number of match days, using cohorts before and after the campaign as its reference. On that adjusted basis, MyCo reported a 308% increase in subscriptions.

The lower calendar-day rate and the positive match-day-adjusted result describe different comparisons. MyCo attributed the lower overall volume to the sparse fixture schedule and reported stronger subscription performance once match days were taken into account.

Two campaigns built around the product

In Egypt, the reported benefit was greater engagement: a larger daily audience, more viewing per user and increased viewing beyond the promoted titles. In Bangladesh, the commercial story was subscription performance measured against the football schedule.

Bundle supplied the rewards infrastructure behind each offer. MyCo connected it to the action relevant to its market, giving viewers a reward opportunity alongside the entertainment or subscription they came for.