How El Gameya cut campaign acquisition cost by 63%.
El Gameya, Egypt's app for savings circles, added a Bundle entry to joining its October savings cycle.
- Market
- Egypt
- Campaign
- 23 Sep – 14 Oct 2026
- Reward
- An entry for joining
- Compared with
- Earlier offer campaigns
El Gameya is an app that runs savings circles, called a gameya in Egypt. A group of people agree to pay the same amount every month, and each month one member collects everyone's payments as a single lump sum. On El Gameya, customers pick how much a circle is worth, how long it runs and which month they collect. A cycle worth EGP 60,000 is the total payout, not the monthly payment.
El Gameya attached a Bundle-powered reward opportunity to joining its October savings cycle. In its new-user analysis, the share of joined cycles worth EGP 60,000 or more rose 24% against the reported May – August baseline. Campaign cost per new user joining these higher-value cycles was 63% lower than in the earlier offer campaigns.
Bringing new users into higher-value savings cycles
For this analysis, El Gameya focused on new users joining cycles worth EGP 60,000 or more. That gave the campaign a specific commercial measure: participation in a higher-value savings cycle, beyond simply registering for the platform.
The report assessed both the share of joined cycles that met this threshold and the campaign cost per qualifying new user. Those measures captured the mix of participation and the cost of attracting it.
Adding a reward to the October offer
El Gameya's Bundle offer connected joining the October savings cycle with receiving an entry. Customers participated directly with El Gameya, with Bundle powering the additional reward opportunity.
That proposition sat alongside the savings product itself. The customer still chose a cycle through El Gameya; the entry gave them an additional benefit attached to qualifying participation.
El Gameya could then compare the campaign's results with its earlier offers, including the cost of fixed offers and fee discounts. The analysis focused on the new users who joined the higher-value cycles.
63% lower campaign cost per qualifying new user
The second result concerned acquisition cost. El Gameya's campaign cost per qualifying new user was 63% lower during the Bundle period than in its earlier offer campaigns.
For both groups, the calculation divided the included campaign cost by the number of new users who joined EGP 60,000+ cycles and met the report's eligibility criteria.
The earlier comparison included fixed offers and fee discounts, excluding cashback. The Bundle comparison included Bundle costs only. Within that stated scope, El Gameya spent substantially less per qualifying new user during the Bundle campaign.
A clearer view of the acquisition result
The two findings describe different benefits. A greater share of the cycles joined by new users met the EGP 60,000 threshold, while the included campaign cost per qualifying new user was lower.
For El Gameya, that provided a concrete basis for assessing its reward offer: which savings cycles new users joined, and what the campaign spent to attract qualifying participation. Bundle powered the reward attached to that action, while El Gameya remained responsible for the savings product and customer relationship.
